Google gives nonprofits
$10,000 a month in free ads.
Most never claim it.
It's called the Google Ad Grant, and your organization probably qualifies. We get you approved, build the campaigns, keep Google happy — and set up free professional email for your team while we're at it. You pay nothing until your grant is approved, then a flat $150/month. Cancel anytime.
Or call (213) 731-2342 — a real answer, not a pitch.
$10,000
per month in Google Search ads — granted free to eligible nonprofits
~$300
what the average grant account actually spends of that $10,000
10%
30-day click-through rate on the grant account we manage (Google requires 5%)
$0
what you pay us before your grant is approved
The unclaimed grant
Why most nonprofits never see this money
The program is real and it's been running since 2003. What stands between organizations and the $10,000 is paperwork, rules, and upkeep — the parts we take over.
You've never heard of it
Google doesn't advertise the Ad Grants program, so most of the 1.5 million eligible US nonprofits never claim their $10,000 a month.
The application is a maze
Nonprofit verification, Google for Nonprofits, website review, Ad Grants activation — four gates, each with its own rules and rejections.
Approved accounts quietly die
Google suspends grant accounts that fall under a 5% click-through rate. Without upkeep, most do — often without anyone at the organization noticing.
Agencies charge $250–600 a month
Grant management is usually priced for large charities. Small and mid-size organizations get priced out of their own free money.
What we handle
From eligibility check to campaigns that stay alive
- Free eligibility check — answered the same day
- Google for Nonprofits enrollment (the door to every benefit)
- The full Ad Grants application, handled until approval
- Free professional email at your domain — Google Workspace for Nonprofits
- Search campaigns built around your mission: programs, volunteers, donors
- Keywords, ad copy, and conversion tracking on your website
- Automated compliance watch so the 5% CTR rule never catches you
- A plain-English report every month — what ran, what it brought you
- Everything registered under YOUR accounts, documented and handed over
- No contract — cancel anytime and keep the grant, the email, all of it
How it works
Three steps — and the first two cost you nothing
Free eligibility check
Tell us who you are below. We confirm the same day whether your organization qualifies — 501(c)(3) status and a working website are the essentials.
We enroll and apply — you pay $0
Nonprofit verification, Google for Nonprofits, the Ad Grants application: we handle all of it. If Google doesn't approve you, you never owe us anything.
Approved → ads live → $150/month flat
Your campaigns start running on Google's money. We manage, optimize, and keep you compliant for one flat fee. Cancel anytime.
Pricing
$150/month flat
And $0 until Google approves your grant — application, enrollment, and email setup included. Typical grant-management agencies charge $250–600/month for the same work.
Not theory
We run a live Ad Grants account every day
This isn't a service we read about — we manage an active grant account for Alumniyat, an Arabic-language education nonprofit, and the numbers are ours.
10%
30-day click-through rate — double the 5% Google requires to keep a grant alive
16
ads serving right now across mission campaigns — signups tracked as real conversions, not clicks
24/7
automated compliance monitoring — we get alerted before Google ever has a reason to
Eligibility
Does your organization qualify?
Eligible
- Registered 501(c)(3) in good standing
- A working website (we can help if yours needs work)
- Charities, foundations, religious organizations, community groups
- Fundraising arms of schools and hospitals
Not eligible (Google's rules)
- Hospitals and healthcare organizations
- Schools, universities, and academic institutions
- Government entities
Edge case? The charitable arm of an excluded organization often still qualifies — ask us.
Free eligibility check
Find out if the $10,000 is yours to claim
No commitment and nothing to pay — we'll confirm your eligibility and reply within one business day with the exact next steps.
The Own-It Guarantee
You own everything we build for you — in writing.
Your domain & hosting
Registered in your name wherever technically possible — never held under ours.
Your code
Standard WordPress and open-source stacks, hand-written. Portable to any host, any developer.
Your accounts & data
Analytics, forms, integrations — set up under your accounts, credentials documented and handed over.
Leave anytime
Month-to-month support, cancel with one email, and you keep everything. No proprietary platform, no lock-in.
Questions
Ad Grants FAQ
Is this really free money from Google?+
Yes. Google Ad Grants is an official Google program, running since 2003, that gives eligible 501(c)(3) nonprofits up to $10,000 per month in Google Search advertising credit. It isn't a trial or a discount — it renews every month for as long as the account stays compliant.
What's the catch?+
There's no catch, but there are rules. Grant ads run on Google Search only, must promote your mission (not commercial activity), and the account has to hold a 5% click-through rate or Google can suspend it. Those rules are exactly why the average grant account spends only about $300 of its $10,000 — and why ongoing management matters.
What if our grant isn't approved?+
Then you pay nothing — ever. Our $150/month starts only after Google approves your Ad Grants account and your ads are actually running.
Is our organization eligible?+
You need current 501(c)(3) status and a working website. Hospitals and healthcare organizations, schools and universities, and government entities aren't eligible — though the charitable or fundraising arm of a school or hospital usually is. Not sure? Send the form and we'll check for free.
What's the free email part?+
The same Google for Nonprofits enrollment that unlocks the ad grant also includes Google Workspace for Nonprofits — free professional email at your own domain (you@yourorganization.org), plus Docs, Drive, and Meet. We set it up as part of onboarding at no extra charge.
Who owns the accounts?+
You do — always. The Google for Nonprofits account, the Ad Grants account, and the email are all registered to your organization. If you ever leave us, everything keeps working and stays with you. That's how we run every project: we build it, you own it, we stay.
How long does approval take?+
Typically two to four weeks end to end: nonprofit verification, Google for Nonprofits activation, then the Ad Grants application and account review. We handle every step and keep you posted along the way.
Will the ads bring us donations?+
The grant buys Google Search visibility: people searching for your cause, programs, or services find you instead of scrolling past. For most organizations that means more program signups, volunteers, and awareness first, with donations growing as traffic does. We build the campaigns around whichever goal matters most to you.
Can we cancel?+
Anytime — there's no contract. The grant and the email accounts are yours and keep working; you'd simply take over the monthly campaign upkeep yourself.
The grant renews every month. The months you don't claim it are gone.
Send the free eligibility check — we'll tell you within one business day whether the $10,000/month is yours, and you pay nothing until it is.
Check My Eligibility — Free